— About

15 Years.
12 Trophies.
One Coach.

From a 2001 winter meet in Bhavnagar to Gujarat State titles and a Mumbai international stage, in my own words.

I am Santosh Salekar. Born and raised in Vadodara. I have spent more than fifteen years in bodybuilding. First as a competing athlete. Now also as a personal trainer and coach. This page is the honest version of that story. No marketing copy. Just how it started, what it cost, and why I coach the way I do today.

How It Started

My first stage was in 2001. The Madhyastha Winter Sports Bhavnagar meet. I was around seventeen. I took first place in my category that day. The same season I picked up two participation certificates at the Chhotubhai Purani Winter Sports Meet. Those three pieces of paper still sit in a file at home.

I ended up in Bhavnagar because a senior lifter from my Vadodara gym was going. He said I had the frame for it and told me to come along. I had been training for barely two years at that point. No coach. No plan. Just a gym membership and a library card.

The early years were rough in ways I do not hide from clients now. I crash-dieted before that first meet. I trained through injuries. I copied splits from imported magazines without understanding why they worked. I ate too little protein, then too much of the wrong kind. Most of what I teach today, I teach because I learned it the long way.

What kept me in the sport was not the trophies. It was what competing forced on me. Discipline around sleep. Honesty with the mirror. The habit of logging every lift, every meal, every week. A trainer who has never prepped for a stage can still be a fine coach. But the difference shows up in the details.

The Competing Years

After 2001 the climb was slow. I took first place again at Madhyastha Winter Sports in 2003. Then came local meets across Gujarat. District stages. Slowly, state-level cards. I was not in a hurry. The sport rewards patience more than ambition.

The Vadodara District Bodybuilding Championship was my home ring. I placed well across 2016-17, 2017-18, and 2018-19, three consecutive seasons on that stage. Gujarat State Bodybuilding followed in 2016-17, then again in 2018-19. The Mayor Cup Vadodara 2016, run by Vadodara Municipal Corporation, gave me a first rank I still think about often.

The Mayor Cup peak week almost broke me. Six days out, I was at 6% body fat, sleeping four hours a night, water-loading on a schedule. I stopped answering my phone. I skipped a family wedding. I walked on stage, hit my poses, and took the rank. Two days later I could barely climb stairs without cramping.

In 2017 I placed second at the B-Star Classic. The Xotika Classic in Mumbai followed in 2017-18, my first international-level stage. Standing in that Mumbai backstage, I compared conditioning with athletes twenty years deep in the sport. That one evening taught me more than a full prep cycle at home.

Peak weeks cost everything people do not talk about. Sleep. Money. Time with family. Relationships with friends who do not train. What the state-level federations and senior Indian coaches gave me in return was real knowledge. Posing, stage presence, how to cut without losing the muscle you spent a year building. That apprenticeship is the core of what I pass to athletes who train with me for competition today.

I have not hung up the posing trunks. I still train like a competitor. The next season is already on my calendar.

How Coaching Happened

I got IIFSM certified as a Health and Fitness Instructor in 2010. Partly as a safety net. Mostly because I had seen enough injuries on the floor to know that formal knowledge matters. Around the same time I worked with Wellocity Fitness. An experience letter from 2010 and a training module from 2011 are the earliest pages in my coaching file.

The first clients were not clients. They were friends at the gym who asked me to check their squat. Regulars who wanted to know why their bench had stalled for six months. Younger lifters heading to their first district meet who needed someone to watch their posing. I was not charging for any of it. I was just the gym trainer who had been to the stage.

What changed me was watching beginners transform. A trophy of my own is a private thing. Walking into a partner gym and seeing a client deadlift twice bodyweight for the first time is a different feeling. Nothing on my own wall compares. I cared about my own stages less. I started caring about theirs more.

In 2015 I added EKFA Kettlebell Instructor Level 1. Kettlebells are the most useful conditioning tool for Indian home setups. Small footprint, one implement, full-body work, no excuses about space. Clients who travel for work or train at home took to it immediately.

Online coaching grew during COVID and stayed. WhatsApp-delivered programs, form videos reviewed on a phone, weekly check-ins across time zones. I now coach clients in Vadodara in person and clients abroad online. The tools are different. The standards do not change.

How I Coach

My philosophy is short. Indian food you actually eat: dal, roti, paneer, chicken, eggs, fish. Progressive overload, tracked weekly. Form before load, always. Recovery treated as training, not as rest days. Monthly data points: weights, measurements, photos, caliper readings.

From the client side, training with me looks like this. A weekly check-in on WhatsApp. Form videos reviewed honestly. A program that adjusts every four weeks against real numbers. Deload weeks programmed on purpose to protect your joints and nervous system.

What I refuse to do. Template apps sold as personal coaching. Ghost-coaching where the client never hears from the trainer. Fabricated testimonials. Locking clients into packages they do not need. If a goal can be reached in three months, I will not sell you twelve.

Beginners are my favourite clients. The return is the highest. A beginner who learns form and eating habits in their first year saves themselves a decade of bad training later. That matters more to me now than another rank on my own wall.

Where To Next

Current focus is three things. Competition prep for clients targeting ICN India and IFBB India stages this season. My own next season. And the online coaching roster, which stays small on purpose.

If any of this resonates, whether you are a beginner, a stalled intermediate, or an athlete preparing for a stage, the door is open. Message me. We talk first. Program after.

Train with a state-level champion still in the sport.

Call or message for a free 15-minute consult. We scope goals first, then discuss program, schedule, and location.